Transform your team.

INCREASE your revenue.

90 days.

Control Deal Flow, Bypass Objections and Close More Deals

 

Who We Are

We help B2B sales teams close more deals and grow revenue with a proven coaching framework.

Using real-world strategies, hands-on experience, and 1:1 feedback, we show sales reps how to make the most of every opportunity, overcome obstacles, and hit their revenue targets - with measurable progress in just 90 days.

3 Months Sales Training + 6 Months Support

  • Weekly 90-minute 1:1 sessions with your team

  • 6 months additional support

  • Proven sales framework tailored to your team’s biggest challenges

  • Live roleplay, call reviews, and personalised feedback

  • Immediate takeaways you can put into action straight away

  • Measurable improvement tracked through real KPIs and revenue

  • Ongoing accountability to ensure skills stick and results multiply

MEET YOUR coach

Michael Watson

“I’ve spent over a decade in sales. I started in life insurance before finding myself in the SaaS industry.

I’ve helped businesses scale by generating over £8 million in won revenue, building pipelines from scratch, and consistently exceeding my own performance targets.

Along the way, I’ve learned what works - and what doesn’t - in real-world sales environments.

Now, I combine that experience with performance-driven coaching to help sales teams - from SMBs to enterprise clients internationally - close more deals, hit ambitious revenue targets, and maximize every opportunity.

My approach is practical, proven, and focused entirely on real world results that work”

Michael Ward - Founder

Frequently Asked Questions

  • Most sales training focuses on motivation, mindset, or generic sales techniques

    This programme is a proven framework structure with a repeatable model that improves:

    • Call control

    • Depth of discovery

    • Deal momentum

    • End-of-call next steps

    It’s about process, structure, and predictable movement through the pipeline to prevent loss of deals that could otherwise convert.

  • The goal is to provide a consistent framework that removes obstacles and allows the salesperson to confidently manage their pipeline and deals, directly increasing revenue and deals won.

    Typical improvements include:

    • Fewer stalled deals

    • Reduced ghosting after first calls

    • Better qualification (less time wasted on dead deals)

    • Stronger alignment before proposals are sent

    We focus on fixing the moments where deals usually fail - and those moments directly affect close rate and sales cycle length.

    Results of course vary, depending on product, team, deal size etc. but customers show an average 30% increase in won deals post-training.

  • The programme runs over 12 90 minutes live sessions across 3 months.

    It includes:

    • Framework development

    • Live roleplay from Session 2 onwards

    • Real call recording feedback

    • Practical implementation each week

    • Objection handling

    This is interactive, two way and applied to individuals - not a slide deck and a webinar.

  • Both.

    Experienced reps often have strong instincts but inconsistent structure.
    Juniors often rely too heavily on scripts and lose deals due to inexperience.

    The framework creates consistency across the team, regardless of experience level.

    Senior reps refine. Junior reps accelerate.

  • Because reps don’t just learn concepts - they practice them weekly on real deals.

    Once they start noticing that they are getting better rapport with clients, controlling calls better and closing more deals - behaviours remain consistent with the framework.

    By the end of the 12 sessions:

    • The call framework becomes their default structure

    • Parity and next-step control are habits

    • Managers understand how to reinforce it internally

    We slowly incorporate more framework principles throughout the sessions and practice delivering using real world customer profiles and mock calls until the rep is confident.

  • This programme only works if reps show up and participate.

    Each session is live, interactive, and includes roleplay or real-call feedback. Reps will be expected to:

    • Attend consistently

    • Implement the framework between sessions

    • Share real deal examples

    • Be open to feedback

    This isn’t passive training. It’s active skill development.

    If your team is willing to engage properly, you’ll see measurable improvements in deal control and progression.

Ready to talk? .